Due to economical reasons advanced development and awareness has created uses electronic into every field and electronic weighing scale application has gone deep in to small shops where grocery merchants started purchasing electronic weighing scales for their shops. Taking market into consideration and ongoing demand for various type of Table top & Platform scales and crane weighing scales. Our company decided to establish a factory near by unto manufactures such product in India itself.

In 1998 it also opened regional office at Chennai, in 2001 at Kolkatta, Hydrabad in heart of the city. As on October, 1998 the total staff strength 30 members and turnover of 1.00 core.

There were strong reason & suggestions by the well wishers of the company to promote the company into Private Limited Company. On April, 2000 the company was incorporated into a Private Limited Company under the management of Mr. Chandrakant V. Shah as managing director and Mrs. Ranjan C. Shah as director.

Today the company is 15 core turnover company having 4 branches in Metro City and 6 branches in developing cities of India with about 105 strong employees shoulders the company for success and success for the years to come. The company is proud in celebrating top foreign agencies from 2 countries in this line with 6 distributorship to represent all over India. Catering all segments of industries in weighing. Today the company also take proud of manufacturing high class table top & platform scales of various models, Counting Scales, Price Computing Scales, Personal Weighing Scales, Crane Scales, Weigh bridges, Check weighing systems, filling systems and PLC based automatic turnkey projects.

Citizen's brand portfolio includes innumerable ranges of weighing products viz, micro, semi-micro & macro balances, jewellery scales, Table Top & Platform Scales, varied range of pockets & carat scales, crane weighing scales & electronic weigh bridges.Citizen has a strong national presence through its wide network of offices & channel partners.

Citizen has a strong international presence through its wide network of branch offices, channel partners & dealers with Global affiliations & tie-ups across the globe through its global network Operations.

We shall be a leading Numero- UNO Global Weighing Group with a Focus on market utilization through Global Reconization as the largest manufacturer & supplier of quality scales and blances.

• Leadership in profitability and Revenue growth in our Core Business.
• Being a Customer- friendly organization and creating the most exciting work place.
• Global Network of distributors across the nooks and corners of the world.
• Holding highest share- holders value.

Citizen aims at continuous improvements to meet the current and anticipated requirements of Customers & markets through scientific methodoly, social involvement & contribution to ensure the best possible outcome success and is proud to be a good corporate citizen.

Citizen has two USPs choise and price. We host around 1000 products of weighing scales. At Citizen a team of over 10 product management engineers work to make these products available at your doorstep. The product Management Department :

• Keeps the track of the Technological advancements.
• Identifies the dealers needs.
• Analyzes the product competition.
• Conducts Vendor and product appraisal Controls product quality.
• Offers various product consultancy services to customers.
• Offers technology support to the customers.
• Keeps the track of the product performance.

The product Management team is backed by an in house facility having the strength of of 5 people . The R&D department is always in search of new technological frontiers to develop innovative features in Citizen products. Support our Factory Manufacturing as well as our dealers to deliver the best of products. R&D plays a key role by supporting product management department.

• At Citizen we have pledge to be the best service industry first and then and then organized player in Industrial and business retail segment.
• For the entire weighing product we have a team of well trained service engineers.
• Even at our branch office network location there is a service team of engineers on the company’s payroll.
• Our IT infrastructure and machine history mapping allow us to provide total service solution to the dealers.

The entire operation of Citizen are IT driven. We have devised an actual Virtual – office platform which has modules for all the operation including inventory, distribution and logistics management. The IT department has the strength of more than 5 software professionals working in various capacities like project Managers, system analysts, Team Leaders, Programmers and web developers. The Department carries out various functions as under :

• System Analysis.
• Design, development as well as debugging of various modules,
• Software Training.
• Server Management.
• It Infrastructure Management.

The Business development department is in search of newer avenues for doing business. This 10 member Business development team is spread across India and it meets the entrepreneurs willing to be part of the citizen family. The main functions of the team are Selection of the right business partners. Ensuring that the dealer sales target are achieved from time to time. Providing support to the business partners in strategizing & expanding the market.

A team of 10 people are working of engineers and Regional managers along with the support staff in accounts, finance and legal departments. The function includes: Strategic tie-ups with the distributor and the direct customer at the branch office level The same department has an offshoot, which completely focuses on govt. sales and tenders. The projects department undertakes various projects in industrial and business sectors.

• Being the backbone of the company this department of 5 people working in various capacities.
• The department Controls the design and production of product catalogue every quarter.
• Apart from the from the print media, the department devises promotional tools for the project as well as designs and plans ad. Campaigns on Television, jingles and press releases.
• The department controls the design aspect of web media.
• Other responsibilities include designing emailers, flash presentations and 3D simulated product models and explodable product diagram for training the after sales service personnel and customer information .

The 2 member e-marketing department plays a support role by providing e-marketing support to various departments :

• Mainting the databases of the customers.
• Conducting market surveys.
• Product promotions through e- marketing.
• Similarly the department supports the publication division by conducting e- marketing for the catalog advertisers.

The company has 24 Hrs call center which caters to :

• Product and customer enquires.
• After sales Service enquires.
• Business partners quires.
• The company operates through a national Customer care No 022-28607878
• All customers enquire and quires are logged on to the portal and attended immediately by the concerned Engineers. Similarly the company runs various customer loyalty programs and credit points schemes for its customers.

Our technically sound product and solutions comply with all international standards, certifications, and are accredited by various National Government monitoring bodies. We are members of following organizations :

International Society of Weighing and Measurement	http://www.iswm.org
Gem & Jewellers Export Pramotional Council	http://www.gjepc.org
Department of Industries.
NSIC	http://www.nsic.co.in
DGS&D	http://www.dgsnd.gov.in
Bureau of Indian Standards	http://www.bis.org.in
Czech Measurement Institutes for CE certificates	http://www.cmi.cz